NBA News: A Playoff State of Mind
Writing by admin on Wednesday, 30 of May , 2007 at 1:41 pm
When exactly did Ringling Bros. buy the NBA?
This is really getting on my nerves, Mr. Stern. Your product has taken self-promotion to a level usually reserved for pro wrestling. I don’t mean the basketball itself – that stuff is as great to watch as it always was.
I mean the incredibly off-base corporate sheen your marketing gurus slap on the sport. Public address announcers have become public address cheerleaders, squeezing every decibel and dollar out of the fans. I’m surprised you didn’t get Kenny G to write your TV theme music. Even the interviews look fake.
Seriously. The NBA recently posted a series of 10 advertisements – I mean, entertaining and educational video clips – on its website, purporting to examine the star player’s passionate state of mind during the playoffs. The videos are shot with the player facing directly at the camera (stealing a page from the NFL), so that you can look into their passionate eyes and gaze into their passionate souls.
Ah yes, the Passion of Tim Duncan. You can just see the fire in his eyes during his interviews, can’t you? Or how about Mr. Playoffs himself, Tracy McGrady, telling us how he will celebrate when he hits the winning shot in Game 7? One of these years, T-Mac, one of these years. And since when is Damon Jones a star? Inside the playoff mind of Damon Jones, there is a man who used to wonder why the coach wouldn’t put him in.
Passion is indeed an integral part of playing basketball at its highest level. But star players aren’t always as good at communicating that passion. LeBron James has that skill; when King James talks about the importance of the playoffs, he looks like he’s ready to jump right out of the TV studio and take the ball to the hole. That’s the kind of personality the betting public appreciates and supports.
Meanwhile, more stoic players like Mehmet Okur go underrated and undervalued. The public might wonder if these Euros even care about basketball, but a sharp eye can see whether someone is motivated to perform, even if that player isn’t throwing his headband or howling at the moon like a P.A. announcer.
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